cally terms of service
These terms apply when you use cally on Android or iPhone, or the website askcally.com. By creating an account or using cally, you agree to them. cally is provided by Elie Saade, an individual developer in the United Arab Emirates (“we”).
1. What cally is
cally helps you know what you eat. It estimates the calories and nutrients of food from a dish in a food app, a screenshot, a photo, a barcode, a label, or a meal you type or say. It keeps your food log and works out a daily plan. After a free trial, cally needs a subscription, which includes every feature, cally, your AI food coach, among them.
cally is for people aged 18 or older. By using it, you confirm that you are. If we learn an account belongs to someone under 18, we stop it and refund the subscription where we can.
2. Your account
You sign in with Google, or on iPhone with Apple or Google. Keep access to that account safe: anyone who can sign in to it can use your cally account. You can delete your cally account at any time in the app or at askcally.com/delete. Accounts that aren’t used for 24 months and have no subscription are deleted.
3. Your subscription, the free trial and automatic renewal
3.1 What you pay
cally is sold as one subscription, monthly or yearly. The prices below are the current plan for launch:
| Plan | United Arab Emirates | United States |
|---|---|---|
| Monthly | AED 14.99 a month | USD 4.99 a month |
| Yearly | AED 99.99 a year | USD 29.99 a year |
The price shown in Google Play or the App Store before you buy is the one that applies. Prices include any tax the store charges.
3.2 The free trial
New subscribers can try cally free. The store’s offer sets how long the trial lasts (7 days at launch), and the app shows it before you start. A payment method is needed to start. Next to the button, cally shows exactly what happens after the trial, for example: “Free for 7 days, then AED 99.99 a year, renewing every year until you cancel in Google Play.” On iPhone it says “until you cancel in Settings”.
If you don’t cancel before the trial ends, the store charges the plan’s price and the subscription starts. On iPhone, cancel at least 24 hours before the trial ends (section 3.3). cally can remind you about a day before, if notifications are on; on iPhone the reminder is set for about 26 hours before the trial ends, before that 24-hour cutoff.
There is one free trial per person, across Android and iPhone. If a second Google Play trial gets through anyway, we cancel it and refund it in full, so you’re never charged for it. On iPhone, cally asks Apple to skip the trial up front, because only Apple can cancel or refund an App Store subscription.
3.3 Automatic renewal
Your subscription renews automatically at the end of each month or year, at the price you agreed to, until you cancel. The store charges your payment method at each renewal. If the price changes, the store tells you before it applies, and asks for your agreement where the law requires it.
On iPhone, the subscription renews unless you cancel in Settings at least 24 hours before the end of the current period, and Apple charges your Apple Account within the 24 hours before it renews.
3.4 Cancelling
You can cancel any time, and you keep your subscription until the end of the period you paid for.
- On Android: in Google Play, under Payments and subscriptions, then Subscriptions.
- On iPhone: in Settings, under your name, then Subscriptions.
Cancelling stops the next renewal. Deleting the app doesn’t cancel the subscription. Deleting your cally account on Android also stops the Google Play renewal. On iPhone, only you can cancel an App Store subscription, so before you delete your account cally shows a button to Apple’s subscriptions page.
3.5 Refunds
Refunds go through the store you paid, under its refund policy: Google Play for Android, Apple for iPhone. On Android, we refund in full when cally refuses a service you were charged for: a second free trial, or an account that belongs to someone under 18. On iPhone, cally offers Apple’s refund request for an account that belongs to someone under 18. Deleting your account stops the next renewal but doesn’t refund the current period, unless the store or the law says otherwise.
3.6 One account, both phones
A subscription bought on one phone works on the other when you sign in with the same account.
3.7 Without a subscription
After the free trial, cally’s features need an active subscription, logging calories by hand included. You can still see, export and delete what you logged, and manage or delete your account.
4. iPhone and the App Store
If you use cally on iPhone:
- Apple is the seller of iPhone subscriptions. Apple’s App Store terms apply to the purchase, billing, cancelling and refunds. Apple has no other responsibility for cally, its content or its support. Questions about cally go to us.
- If you sign in with Apple, Apple’s terms for Sign in with Apple also apply.
- Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you.
5. Daily limits and fair use
The subscription has generous daily limits on AI features, like estimates, coach messages and picks. The app tells you when you’re close. We may change the limits to keep cally running fairly for everyone, and we’ll tell you in the app when we do. A safety reply never counts toward a limit.
6. Using cally fairly
Please don’t:
- copy, decompile or reverse engineer the app, except where the law allows it;
- use bots or scripts to send requests to cally or its server;
- get around daily limits, trials, subscriptions or security checks;
- use cally to break a food app’s terms, for example to copy its menus;
- send false corrections or fixes on purpose;
- overload or disrupt cally’s server;
- resell cally or its results without our written permission.
7. Not medical advice
cally isn’t a medical device, and it doesn’t diagnose, treat, cure or prevent any condition.
cally’s numbers are estimates. Recipes, portions and ingredients vary, so a dish can be off by a lot. Don’t rely on cally for medical decisions, like managing diabetes, an allergy, kidney disease or an eating disorder, for pregnancy, or before or after surgery. If you have a medical condition or specific needs, talk to a doctor or a dietitian.
8. The coach
cally, your AI food coach, is software run by AI. It isn’t a person, a doctor, a dietitian or a therapist. It can be wrong. It gives its honest opinion about food when you ask, and the choice is always yours.
If a message sounds like a crisis, an eating disorder or a medical emergency, cally stops and shows a reply written by people, with helplines and the emergency number. Our crisis protocol is at askcally.com/crisis. If you are in danger, call your local emergency number: 999 in the UAE, 911 in the US.
9. Food apps, AI and food data
cally isn’t affiliated with, endorsed or sponsored by Talabat, Deliveroo, Careem, Noon, InstaShop, Keeta, DoorDash, Uber Eats, Grubhub, Apple, Google or any other company named in the app.
cally reads only the dishes on your screen, when you ask it to. It never connects to a food app’s servers, never signs in to them, and never scrolls, taps or orders for you.
Estimates come from AI services (Google Gemini, with OpenAI as a backup, and Deepgram for voice) and from food databases, including Open Food Facts, USDA FoodData Central and FatSecret. Open Food Facts data is available under the Open Database License (ODbL), and its product photos under Creative Commons Attribution ShareAlike (CC BY-SA). Open Food Facts says its data is not for medical purposes, and neither is cally’s. We can’t promise that any result is accurate.
10. Your content
Your photos, screenshots, text, chats and voice clips stay yours. You let us use them to give you answers and run the features you choose, as the privacy policy describes.
A dish and its estimate may be reused so the same dish always gets the same number, with nothing about you except a scrambled code, as the privacy policy describes. If you switch on sharing fixes, you let us combine your corrections and the labels you confirm with other people’s and publish the totals in cally’s food data.
11. Our app
The cally app, its name, the cally dot, its design and content belong to us. We give you a personal and limited permission to use cally for yourself, under these terms. It isn’t exclusive, you can’t pass it on, and we can withdraw it if you break these terms. You may use your estimates for your own purposes.
12. Privacy
The privacy policy (askcally.com/privacy) explains what cally does with your data. If you live in Washington, Nevada or Connecticut, our consumer health data policy (askcally.com/consumer-health-data) also applies. Both are part of these terms.
13. Changes and ending
We may change, pause or stop a feature. If we stop the subscription, we’ll tell you in the app and the store will stop the renewals.
You can stop using cally at any time by deleting your account or uninstalling it. To stop a subscription, cancel it as in section 3.4. We may suspend or end your account if you break these terms or put cally or other people at risk.
14. Disclaimers and limits
As far as the law allows:
- cally is provided “as is” and “as available”, without warranties of any kind, including that it is accurate, uninterrupted, error free, fit for a particular purpose or free of infringement.
- We aren’t liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, data or goodwill, from using cally or not being able to use it.
- Our total liability for all claims is limited to what you paid for cally in the 12 months before the claim, or USD 100, whichever is more.
Some places don’t allow these limits, so they apply only as far as your local law allows. Nothing in these terms limits rights you have under consumer law that can’t be waived.
15. Indemnity
If you use cally in a way that breaks these terms or the law, and someone makes a claim against us because of it, you agree to cover our reasonable costs, including legal fees.
16. Changes to these terms
We may update these terms. We’ll change the date at the top, and for important changes we’ll tell you in the app at least 14 days before they apply. If you keep using cally after that, the new terms apply. A change to the price of your subscription follows section 3.3.
17. Law and disputes
These terms are governed by the laws of the United Arab Emirates. Disputes go to the courts of Dubai, unless the consumer laws where you live give you the right to use your local courts.
18. Other
- If part of these terms can’t be enforced, the rest still applies.
- If we don’t enforce a term straight away, we haven’t given it up.
- You can’t transfer these terms to someone else without our written agreement. We may transfer them if cally moves to a company or is sold, and we’ll tell you.
- These terms, the privacy policy and the consumer health data policy are the whole agreement between you and us about cally.
19. Contact
Email support@askcally.com.